World Blood Donor Day, 14 June 2017


The theme of this year’s campaign is “What can you do?” with the secondary message “Give blood. Give now. Give often”.

The campaign underlines the role every single person can play in helping others in emergency situations, by giving the valuable gift of blood. It also focuses on the fact that it is important to give blood regularly, so that the blood stock is sufficient before an emergency arises. The event serves to raise awareness of the need for safe blood and blood products and to thank blood donors for their life-saving gifts of blood. Blood is an important resource, both for planned treatments and urgent interventions. It can help patients suffering from life-threatening conditions live longer and with a higher quality of life, and supports complex medical and surgical procedures. Blood is also vital for treating the wounded during emergencies of all kinds (natural disasters, accidents, armed conflicts, etc.) and has an essential, life-saving role in maternal and perinatal care. A blood service that gives patients access to safe blood and blood products in sufficient quantity is a key component of an effective health system. Ensuring safe and sufficient blood supplies requires the development of a nationally coordinated blood transfusion service based on voluntary non-remunerated blood donations. However, in many countries, blood services face the challenge of making sufficient blood available, while also ensuring its quality and safety.

The objectives of this year’s campaign
• To encourage all people to strengthen the emergency preparedness of health services in their community by donating blood;
• To engage authorities in the establishment of effective national blood donor programmes with the capacity to respond promptly to the increase in blood demand during emergencies;
• To promote the inclusion of blood transfusion services in national emergency preparedness and response activities;
• To build wider public awareness of the need for committed, year-round blood donation, in order to maintain adequate supplies and achieve a national self-sufficiency of blood;
• To celebrate and thank individuals who donate blood regularly and to encourage young people to become new donors as well;
• To promote international collaboration and to ensure worldwide dissemination of and consensus on the principles of voluntary non-remunerated donation, while increasing blood safety and availability.


Back